Hello, friends of Bicycle!
Welcome to the fifth edition of Slipstream!
The peloton is back, reviewing the industry’s current topics and providing a Bicycle view of it all.
During this lap you will hear from:
Simone Gayle (Head of Digital) reflects on how we have sought to improve our briefing process here at Bicycle, in a bid to support our clients the best we can.
Quincy Boateng (Senior AV Exec) looks into the expansion of the BARB panel and explores the benefits and challenges of the move.
Reema Patel (Finance Director) shares how incorporating sustainability goals within commercial objectives is no longer optional for media agencies; it's essential.
Graeme Douglas (CSO & Co-founder) goes philosophical and applies the thinking of Franz Kafka to the modern world of Advertising.
Victoria Price (Senior Account Manager) helps us digest the importance for in building mental availability as a metric for brand building.
We don't just want you to read, though. We want you to join the conversation. Share your thoughts, spark debates, and add your own insights to the mix. Fire over your feedback to us directly at slipstream@bicyclelondon.com, or join the Bicycle Slipstream chat on LinkedIn.