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SLIPSTREAM NEWS

Issue 3 (April 2024)

Hello, friends of Bicycle!

Welcome to the third edition of Slipstream!



The peloton is back, reviewing the industry’s current topics and providing a Bicycle view of it all.





During this lap you will hear from:

  • Bryan Hogg (Strategy Director) shares his worries on AI in the sphere of the Strategist, can it really do everything?

  • George Lilley-Moncrieff (Programmatic Director) reflects on TikTok's aim to be used as a search engine and what this means for google and the battle for 1st party data.

  • Erika Mari (CCO & Co-Founder) has penned a love letter to the pitch process so many of us in ad-land find ourselves in - only the good ones that is.

  • Elliott Worthington (New Business & Marketing Manager) shares his views on the recent news the BBC is due to introduce advertising on some of its podcasts and mulls over what this could mean for the future of the state broadcaster.

  • Pedro Avery (Chairman) tackles the demise of the third-party cookie. But with the end of one data source, a new avenue opens.

We don't just want you to read, though. We want you to join the conversation. Share your thoughts, spark debates, and add your own insights to the mix. Fire over your feedback to us directly at slipstream@bicyclelondon.com, or join the Bicycle Slipstream chat on LinkedIn.

Saddle up, folks. Enjoy the ride.