Friends of Bicycle, it’s time to ride again.
The second edition of Slipstream is here!
Our esteemed peloton have put their thinking caps on, reviewing the industry’s hot topics and providing a Bicycle view on the market.
During this lap you will hear from:
Alex Wood (MX Business Director) on the pitfalls of the legacy social economic groups as a buying method. Alex reflects on the work from Channel 4 in their ‘Mirror On’ series, which shines a light on how the industry can improve.
Will Ridley (Senior MX Manager) looks at the enduring power of Television and its role in driving conversation, through the lens of the Post Office scandal. Highlighting that these ‘events’ still draw mass interest.
Abi Bateman (Social Manager) shares her view on the recent findings from Magic Numbers on Meta reach campaigns driving efficient sales. Promising on the whole, but not right for everyone.
We don't just want you to read, though. We want you to join the conversation. Share your thoughts, spark debates, and add your own insights to the mix. Fire over your feedback to us directly at slipstream@bicyclelondon.com, or join the Bicycle Slipstream chat on LinkedIn.