Hello, friends of Bicycle!
Welcome to the fourth edition of Slipstream!
The peloton is back, reviewing the industry’s current topics and providing a Bicycle view of it all.
During this lap you will hear from:
Pedro Avery (Chairman & Co-founder) delves into the transformation of sports marketing ahead of this summer, and looks how it has changed for the better.
Andres Pico Vargas (Paid Social Exec) has shed light on the shady activity of click-farms and how it affects digital advertising.
Cassie Davies (Principal Partner EMEA - Samba TV) our first guest contributor, shares how we can ride the wave of TV fragmentation to our benefit.
Graeme Douglas (CSO & Co-founder) revisits the thinking of Marshall McLuhan, and argues his work is more relevant today than it was in the 60s.
Izzy Nott (Account Exec) helps us digest Thinkbox’s latest research; proving that the living room is the place to be.
We don't just want you to read, though. We want you to join the conversation. Share your thoughts, spark debates, and add your own insights to the mix. Fire over your feedback to us directly at slipstream@bicyclelondon.com, or join the Bicycle Slipstream chat on LinkedIn.