Friends & Cyclists
Welcome to Bicycle Slipstream.
stuffy white papers and dry analyses. Bicycle Slipstream is all about raw, passionate takes on the stuff that matters most to our people, AKA the peloton.
Our incredible team of strategists, creatives, makers and thinkers have taken up pens (and maybe a few keyboard shortcuts) to share their views in a way that we hope will be as interesting to you as it has been for us to write.
Here's what you can find in this inaugural ride:
Bryan Hogg (Strategy Director) reflects on the public spat between quality testing companies on the role of emotion in Christmas advertising. Asking; is there more to sell than emotion at Christmas time?
Fresh from the Future of TV event: Alex Eyles (AV Senior Manager) summarises the main points from Peter Field on how TV will continue to stay on top, despite the shifting landscape.
With a large amount of wasted ad spend during the festive period (as reported by Campaign); Nick Cargill (Programmatic Account Director) provides his tips to get digital advertising off the naughty list.
We don't just want you to read, though. We want you to join the conversation. Share your thoughts, spark debates, and add your own insights to the mix. Fire over your feedback to us directly at slipstream@bicyclelondon.com, or join the Bicycle Slipstream chat on LinkedIn.