Will Ridley

Senior MX Manager

Will is a force of nature.

After five years as a client at Sky Bet (working with Henry and Graeme for a couple of years in the process) and working his way from grad through to Brand Manager, the Bicycle Team managed to persuade Will to join them to run the Virgin Bet and LiveScore businesses, as well as lead our venture in the north of the UK, which he does from Leeds (where he spends 50% of the week).

In his spare time, Will leads a number of industry safer gambling initiatives and also runs ultra-marathons, which generally puts the rest of the team to shame.