Chair & Co-Founder
Few have a CV like Pedro. Formerly CEO of Havas Media Group and then Global CEO of Havas Sports & Entertainment, he's a media trader by background but has spent the past thirty years in media doing almost every role imaginable. Incessentantly curious, passionate and with a with a bigger contact-list than possibly anyone else in the industry, Peds is the engine of the business. Because sometimes even a Bicycle needs one.