Welcome Lauren!

Rider

Aug 1, 2021

Bicycle London is delighted to announce that Lauren Ogúndèkó has today officially joined the business as Co-Founder and Chief Digital Officer.

Lauren’s remit at Bicycle spans digital, performance, adtech, martech and emerging platforms and is charged with embedding digital and data thinking at the heart of the agency. Working with CSO Graeme Douglas, she will co-lead the business’ strategic output using pioneering and bespoke data science techniques being developed in-house. This process is the crux of the agency’s game-changing ‘3X’ proposition, which unites our proprietary approach to media strategy (media experience, or ‘MX’) with UX and CX.

Lauren brings with her almost two decades’ worth of agency and start-up experience, most recently as Head of Response and Board Director at PHD and Omnicom Media Group, working across all of the agency’s clients including VW, HSBC, Virgin, Diageo, Guardian and Sainsbury’s. She is a deeply experienced and industry-renowned digital practitioner who has hands-on experience across multiple channels, with a focus on integration and the application of insights and first party data to develop truly integrated growth focused services.

Lauren Ogúndèkó said:

“Being part of the founding team of Bicycle is an absolute dream for me. I’m fired up about changing our industry. We have a real opportunity to re-imagine what media means for businesses and how we fully integrate audiences across platforms without silos or fragmentation. I’m pumped at leading by example and bringing more diversity of culture and thought to create new ways of imagining how we do things. Marrying data with creative insight to underpin media experience alongside CX and UX is going to completely change the game”

Henry Daglish, Co-Founder and CEO, Bicycle London, said:

“Lauren is the very best in the industry at what she does. Her joining us makes us better, stronger, brighter and more effective than we’ve ever been before and represents a real belief in a smarter future. She’s also the nicest person you’re likely to meet. We’re lucky to have her with us”

Lauren completes the agency’s founding team, and is an investor in and co-owner of the business.