Bicycle wins Movember's Media Experience Account

Rider

Sep 27, 2021

Movember, the global charitable foundation that specialises in male cancer and mental health causes, has appointed Bicycle to handle its media experience account. Scope includes media strategy, planning and buying and covers on and offline work.

The account was previously held by Bountiful Cow.

The goal of Movember is to change the face of men’s health, by helping men live happier, healthier longer lives. Adam Cadman, Marketing Director, Movember UK, said “The founders of Bicycle understand our business better than almost anyone else. Combine that experience with the new team that they’ve built and it’s an awesome combination: we can’t wait to get cracking”.

Henry Daglish, CEO & Co-Founder, Bicycle, said, “Movember is a cause that’s incredibly close to our heart, and I’m over the moon they’ve chosen to come with us to Bicycle. They’re a wonderful bunch doing wonderful things, and it’s a privilege to continue to be able help them make a real difference”.