BICYCLE to the moon! 🚀

Rider

Aug 31, 2021

We're delighted to announce that Terra Virtua has awarded their global media experience business to Bicycle London. Spend will be in seven figures.

Terra Virtua is the world’s first fully immersive social digital collectibles platform and is on a mission to turbo-charge fandom and works with some of the biggest names in the business such as Legendary Pictures and Dynamite Entertainment. They have released NFTs (non-fungible tokens) on global franchises such as Godzilla vs Kong, Pacific Rim, and Lost in Space - with much more to come.

This scope includes strategy, influencer management, on and offline planning, buying and creative. There was no incumbent.

Bicycle’s first major campaign will be to launch the Dynamite Entertainment graphic novels as NFTs in September: a world-first campaign.

Terra Virtua is a platform that allows fans of comics, movies, and art to buy NFTs (non-fungible tokens) of some of their favourite IPs in detailed, interactive 3D renders - as well as lithographs, illustrations and even comics themselves. As with other collectable blockchain items, these can be held or traded in the future. Terra Virtua’s NFTs are minted on the Polygon chain, an environmentally-friendly alternative to some of the bigger chains in the space.

Pierre Dadd, Marketing Director, Terra Virtua, said: “We’re on a mission to take NFTs to a mass audience. Not only do Bicycle really get the digital collectibles and the blockchain space, their passion and experience have demonstrated to me that they are the right media partner to help us achieve our ambitions. I’m really looking forward to working with them."

Lauren Ogúndèkó, Co-Founder & Chief Digital Officer, Bicycle, said: “We’re delighted to be working with Terra Virtua. Blockchain and digital collectibles are areas we’re fascinated by both commercially and culturally and it’s at the intersection of these spaces where it gets super exciting. We’ve got some extremely cutting edge work on the table with the team and we can’t wait for it to go live"

About Terra Virtua:

Terra Virtua, founded in 2017, is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors of digital assets to display and interact with their virtual goods in Augmented Reality, Virtual Reality and in 3D on PCs. Leveraging the latest in mobile and gaming technologies, their mission is to engage and connect fan-based user communities and turbo-charge fandom.