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Hello, friends of Bicycle!
Welcome to the third edition of Slipstream!
The peloton is back, reviewing the industry’s current topics and providing a Bicycle view of it all.
During this lap you will hear from:
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Bryan Hogg (Strategy Director) shares his worries on AI in the sphere of the Strategist, can it really do everything?
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George Lilley-Moncrieff (Programmatic Director) reflects on TikTok's aim to be used as a search engine and what this means for google and the battle for 1st party data.
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Erika Mari (CCO & Co-Founder) has penned a love letter to the pitch process so many of us in ad-land find ourselves in - only the good ones that is.
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Elliott Worthington (New Business & Marketing Manager) shares his views on the recent news the BBC is due to introduce advertising on some of its podcasts and mulls over what this could mean for the future of the state broadcaster.
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Pedro Avery (Chairman) tackles the demise of the third-party cookie. But with the end of one data source, a new avenue opens.
We don't just want you to read, though. We want you to join the conversation. Share your thoughts, spark debates, and add your own insights to the mix. Fire over your feedback to us directly at slipstream@bicyclelondon.com, or join the Bicycle Slipstream chat on LinkedIn.
Saddle up, folks. Enjoy the ride.
Friends of Bicycle, it’s time to ride again.
The second edition of Slipstream is here!
Our esteemed peloton have put their thinking caps on, reviewing the industry’s hot topics and providing a Bicycle view on the market.
During this lap you will hear from:
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Alex Wood (MX Business Director) on the pitfalls of the legacy social economic groups as a buying method. Alex reflects on the work from Channel 4 in their ‘Mirror On’ series, which shines a light on how the industry can improve.
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Will Ridley (Senior MX Manager) looks at the enduring power of Television and its role in driving conversation, through the lens of the Post Office scandal. Highlighting that these ‘events’ still draw mass interest.
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Abi Bateman (Social Manager) shares her view on the recent findings from Magic Numbers on Meta reach campaigns driving efficient sales. Promising on the whole, but not right for everyone.
We don't just want you to read, though. We want you to join the conversation. Share your thoughts, spark debates, and add your own insights to the mix. Fire over your feedback to us directly at slipstream@bicyclelondon.com, or join the Bicycle Slipstream chat on LinkedIn.
Saddle up, folks. Enjoy the ride.
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Friends & Cyclists
Welcome to Bicycle Slipstream.
Forget stuffy white papers and dry analyses. Bicycle Slipstream is all about raw, passionate takes on the stuff that matters most to our people, AKA the peloton.
Our incredible team of strategists, creatives, makers and thinkers have taken up pens (and maybe a few keyboard shortcuts) to share their views in a way that we hope will be as interesting to you as it has been for us to write.
Here's what you can find in this inaugural ride:
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Bryan Hogg (Strategy Director) reflects on the public spat between quality testing companies on the role of emotion in Christmas advertising. Asking; is there more to sell than emotion at Christmas time?
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Fresh from the Future of TV event: Alex Eyles (AV Senior Manager) summarises the main points from Peter Field on how TV will continue to stay on top, despite the shifting landscape.
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With a large amount of wasted ad spend during the festive period (as reported by Campaign); Nick Cargill (Programmatic Account Director) provides his tips to get digital advertising off the naughty list.