Tales from the Bike Shed

Bicycle shortlisted by Campaign Magazine for Agency Startup of the Year

We're were blown away to hear that we've been shortlisted by the iconic ad-industry bible Campaign Magazine for Startup of the Year. This is a truly prestigious award, and we're in some exalted company. We find out the results in March.

We won Tate & Lyle!

We're going to try and avoid the 'sweet' puns, but this is just a brilliant start to the new year. We're chuffed to welcome Tate & Lyle to the bike shed - hot on the heels of our recent carwow win. Brilliant news all round, and just in time for pancake day too...

Welcome Simone!

Please join us in saying a huge hello to our new Head of Digital, Simone Gayle.

Simone's an inspirational digital leader with over a decade's worth of experience. She joins us from Merkle where she was Client Director, tasked with driving digital strategy and integrating mulit-channel delivery across the agency's major clients.

We're over the moon she's here. Welcome Simone!

Bicycle wins Carwow

Some more brilliant new biz news.

We’ve only gone and won the multimillion-pound carwow business!

After a highly competitive pitch process against a number of agencies, we’ve been appointed to run the account effective immediately. carwow is a remarkable company and we’re excited to get into it.

What a way to end the year.

Bicycle wins Global Startup of the Year

We're ecstatic to announce we've just won the Global Startup of the Year Award at The Drum Awards!

This is a huge, huge achievement for everyone in the business, and we'd like to say thanks to everyone that's been on the ride so far: team, partners and clients.

We've only just started! #thedrumawards

Start measuring the person and not the media

The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.

Henry Daglish, co-founder of Bicycle, stressed the lack of “human intelligence” and logic between the measurement, data, the brand and the consumer in advertising campaigns is leading to short-term thinking and risk-averse media planning.

On the technology side, Ronny Golan, co-founder of ViewersLogic highlighted the reliance on claimed last-click data over single-source observed data, and media measurement operating in silos, as challenges facing advertisers looking at how and what to measure in campaigns.

They both gave an example of these issues in action with an erectile dysfunction brand campaign. Using single-source observed data found that the main target audience of the campaign should be women on average 10 years younger than the anticipated male audience.

Henry Daglish, co-founder and CEO of media agency Bicycle, and Ronny Golan, co-founder and CEO of ViewersLogic, speak to The Media Leader reporter Ella Sagar.

Watch the full interview here: https://the-media-leader.com/start-measuring-the-person-and-not-the-media/

Movember 2022 starts here

We're thrilled to be working with Movember again this year on their UK & Ireland fundraising campaign. The campaign kicks off on Monday 3rd October with an exciting UK first-to-market combined anamorphic & AR screen activation in Kings Cross powered by 3rockAR. TV launches on the 7th October with a spot in the Lionesses v USA match on ITV.

Movember also continues their longstanding partnership with talkSPORT, bringing back the Movember & talkSPORT “Shavedown Day”, driving buzz and excitement for the event with an outside broadcast in a city centre London location.

Peter Crouch is also supporting Movember again as we sponsor his infamous Podcast "Back Stronger", working with Acast to produce a branded segment around his involvement in the cause and helping Crouchy to raise money on his own Mo Space.

Finally, a strong OOH campaign with Global including bus t-sides, rears, 6 sheets and large format digital to support the campaign across October ahead of the big fundraising month. This will all be underpinned by digital activity across Video & Social.

Bicycle announces industry-leading partnership with ViewersLogic

Today we're announcing our partnership with ViewersLogic, the innovative, leading consumer behaviour data company. From October, Bicycle will have access to the ViewersLogic platform’s single-source panel data, allowing its clients, for the first time, to analyse shopper and media insight from a single point.

ViewersLogic is the only company that provides passively collected single-source data which measures actual consumer behaviour from media consumption to purchase, across TV, online and the real-world. This unique data-set enables marketers to understand how their TV and online campaigns directly influence consumer behaviour on and offline. To date the panel has worked exclusively within the digital ecosystem, however the recent addition of Nielsen IQ's shopper data now allows for direct, single-source, measurement of media exposure on grocery purchases.

The integration between Bicycle’s in-house MX planning process and ViewersLogic will allow advertisers to optimise cross-media campaigns quickly through rapid design and simulation cycles in real-time.

Single-source data has been a ‘holy-grail’ in media planning for more than a generation. Advances in technology have now started to make this a reality and ViewersLogic’s systems are at the forefront of bringing this to market.

The use of observed data (or ‘real’ data) is still largely overlooked by media planners in favour of ‘claimed’ data (for example, Target Group Index Data) and Bicycle is working hard to bring it back to the centre of the process. ViewersLogic will play an important role in this.

For advertisers searching for the next level of growth, moving from claimed to observed data and concurrent efforts helps to improve cross-media planning. The integration of ViewersLogic with Bicycle MX allows the easy digestion of Nielsen IQ data and design simulation to run in parallel.

Reema promoted to Partner

We're delighted to announce that our Finance Director, Reema Patel, has been promoted to a full Partner and Shareholder of the agency, with immediate effect.

Reema's been with us since the very start and we wouldn't be where we are without her. Her talent, attitude and skill are remarkable and we're extremely fortunate to have her with us.

Congratulations, Reema!

Bicycle is shortlisted for The Drum's 'Start-up of the Year'

We've only gone and been shortlisted for Startup of the Year at The Drum Agency Business Awards (which is a global award). It's really exciting to see that our growth is starting to get recognised at this level.