About the Role
Junior Programmatic Trader
Full Time Salary Range: £40,000-£45,000
(We are open to conversations about a part-time role)
Media is culture. It’s the connective tissue that binds society, moves opinion, changes minds, sparks ideas and brings us together. Media is a vibrant, creative force.
A powerful force. A force for good. Why, then, has the advertising industry turned ‘media’ into a dirty word: the runt, commoditised cousin of the banking industry? Driven by deals, spreadsheets, backhanders and frustrated people at the end of their tether?
We are building an antidote. When geography matters less than ever, but people and connectedness have never, ever mattered more. Ground-up. Legacy-free. Creatively-ambitious. Strategically-led. Talent-first, forever.
About Bicycle London:
We are a new breed of communication agency.
Media experience (MX) is a new concept engineered to work hand-in-glove with a brand's CX and UX disciplines. MX focuses on context and actual experience rather than channel, placing the entire emphasis on effectiveness over efficiency.
Rather than rely on the claimed and assumed behaviours so often leant on by media agencies, MX uses a blend of data science and qualitative insight to observe and utilise real human behaviour and intent. We believe that MX heralds the ‘third wave’ of media agencies (the first being media buying and the second media planning) and represents an entirely new way of working with clients.
We believe in non-zero sum games, win-win scenarios, in synergies, reciprocity, balance, inclusivity, brand & performance, creativity & data. We believe in shared ambition, shared values, and shared profits. We believe in hope, humanity, work-life balance, trust and respect.
Together, we’ll change the industry. We are the fastest growing agency in London. We’ve only just started.
We are Bicycle.
In the role of Programmatic Trader you will bring our MX proposition to life by developing the agency’s approach to programmatic trading, now, next and beyond by:
Help drive and implement best-in-class programmatic trading strategy and processes in order to maximise growth for our current clients and support the onboarding and growth of new clients within Bicycle London
Setup, manage and optimise different types of programmatic inventory via multiple Demand Side Platforms
Manage costs incurred and revenue generated from buying platforms, including billing hygiene
Evaluate and recommend current and potential technology partners
Keep up to date on industry trends and seek opportunities to drive technical innovation
Leading the technical implementation of new products, innovative formats etc
Expertise on onboarding new clients and technical setup as and when required across wider agency team
Leading client trading and optimisation initiatives ensuring activation is closely aligned to our clients business needs and objectives
Produce and present engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing, and media optimisation, and management
Establishing best practice in trade/platform management and delivery for an agency in fast growth
Developing relationships with key programmatic partners and vendors
Working with the wider agency to embrace platform based solutions (including driving conversion across internet-based channels - paid search, paid social, and other non internet-based channels – AV, Audio, OOH)
Will ideally have 2+ years of trading experience within another agency or a DSP
Proven practical hands on keyboard skills in planning, buying and optimising programmatic campaigns across multiple DSPs
Good presentation skills - ability to present clearly and effectively
Strong basic understanding of performance and media metrics
Good technical understanding of tagging and tracking systems and solutions for programmatic trading
Motivated by the opportunity to craft his/her own approach for the agency (and with that becoming a critical part of the future development of our capabilities in this space)
Management and training experience of traders
Ability to multitask, detail-oriented and organized
Excellent written and verbal communications skills
Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
Strong understanding of media activity beyond programmatic on client accounts, including core media, search, and social
Creative and contributes to brainstorming/strategy sessions
Positive, professional, enthusiastic, and team-oriented attitude
Experience with any of the following is a plus: DV360, The Trade Desk, Xandr etc.
Competencies / Personal Attributes:
A strategic and creative thinker who pushes themselves to learn and seek out new and innovative programmatic opportunities
Confidence and curiosity to communicate with, and present to clients and senior internal stakeholders
Eager to learn how to manage client relationships
Acute commercial awareness and financial aptitude
Ability to work within a team
Strong verbal and written communication skills
Results orientated, with good planning and organisational skills
Personal Training Commitment:
Internal training of different channels & expertise within Bicycle London
External media and adtech training
Media skills development
Presentation skills training
Bespoke coaching (tailored to the individual and the wider organisation)
Client management training
Time management training
The chance to redefine an industry and work with a number of serious industry heavyweights to build a game-changing agency from its early days.
Salary is negotiable.
Benefits include healthcare, unlimited holiday, death-in-service, equity/EMI scheme, performance bonus and more.
Bicycle London job descriptions are not intended to be restrictive and are a guideline to the duties in this role. We are passionately committed to diversity and actively welcome applications from individuals who identify from backgrounds that are under-represented in the advertising/media industry.