Night Bicycle Ride
Night Bicycle Ride

The Media Experience (MX) Design Agency.

 
 

Media experience (MX) is a new concept engineered to work hand-in-glove with a brand's CX and UX disciplines. MX focuses on context and actual experience rather than channel, placing the entire emphasis on effect.

Rather than rely on the claimed and assumed behaviours so often leant on by media agencies, MX uses a blend of data science and qualitative insight to observe and utilise real human behaviour and intent.

We believe that MX heralds the ‘third wave’ of media agencies (the first being media buying and the second media planning) and represents an entirely new way of working with clients.

1950 – 2000

FIRST GENERATION

MEDIA BUYING

Focus on Trading & Volume

2000 – 2020

SECOND GENERATION

MEDIA PLANNING

Focus on Channels & Specialisms

2020 – NOW

THIRD GENERATION

MEDIA EXPERIENCE

Focus on Context & Data

We are the first of a new generation of agencies which will entirely change the landscape as we know it.

 

We don’t believe you can create an effective strategy in isolation of delivery. Talk brand without understanding performance. Create a sustainable business by obsessing solely about the short-term. Create true and maximum cultural value for a brand without embracing data.

Our business is predicated on the belief that experience (and all of the diverse and profound implications that come with that), rather than channel, is now the most important concept when it comes to communication thinking.

 

We are changing the way the clients, colleagues and the industry think about media businesses. 

Our

purpose

Our

proposition

We are the MEDIA EXPERIENCE (MX) DESIGN agency.

This means THREE practical differences:

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BUILT ON THE POWER OF AND

For too long agencies have been 'or' - brand OR performance, art OR science, on OR offline, media OR creative. We blend all these disciplines and have built our business around an innate ability to traverse every aspect of the modern communication experience: creating a modern OS for ambitious brands 

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HUMAN-CENTRIC

We respect media as a creative, cultural force, not simply an inert, tradable commodity. We don’t rely solely on industry standards that presume behaviour based on 'consumption' - we explore and push qualitative methods to truly understand how people really experience media

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DATA AT ‘BOTH ENDS’

We have data at 'both ends' of our business. We use big data to feed our strategic planning and consultancy work, taking the guesswork and presumption out of planning, and at the same time we're pioneering advanced AI / data-led approaches to biddable and buying to make client investments both more effective and more efficient

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Our clients

 
Bike Gears

 

Media Experience (MX) Design

Creative Comms Strategy

End-to-end, line-by-line media buying across all channels, managed and delivered in-house

Brand Strategy & Architecture

Partnerships

Start-Up & DTC Accelerator Support / Fundraising

Data Strategy & Planning

Full-Stack Digital Support: SEO, PPC, Social, Programmatic, Ecommerce, Consultancy, CRO, UX, In-Housing

Services

 
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Contact us

Clients Want to understand how MX Design thinking can revolutionise your marketing approach? Reach out to us for a natter and we'd be delighted to discuss your business challenges. 

Careers We're actively looking for talented disruptors in the AI/Machine Learning, Digital, Data Science, Quant Analytics, Biddable, Creative Strategy and Account Leadership spaces.  Get in touch to have a chat about what we're doing, why we're different and where we might go together.

The Bike Shed

93 Newman Street 

W1T 3EZ London