Media experience (MX) is a new concept engineered to work hand-in-glove with a brand's CX and UX disciplines. MX focuses on context and actual experience rather than channel, placing the entire emphasis on effect.
Rather than rely on the claimed and assumed behaviours so often leant on by media agencies, MX uses a blend of data science and qualitative insight to observe and utilise real human behaviour and intent.
We believe that MX heralds the ‘third wave’ of media agencies (the first being media buying and the second media planning) and represents an entirely new way of working with clients.
1950 – 2000
FIRST GENERATION
MEDIA BUYING
Focus on Trading & Volume
2000 – 2020
SECOND GENERATION
MEDIA PLANNING
Focus on Channels & Specialisms
2020 – NOW
THIRD GENERATION
MEDIA EXPERIENCE
Focus on Context & Data
We are the first of a new generation of agencies which will entirely change the landscape as we know it.
We don’t believe you can create an effective strategy in isolation of delivery. Talk brand without understanding performance. Create a sustainable business by obsessing solely about the short-term. Create true and maximum cultural value for a brand without embracing data.
Our business is predicated on the belief that experience (and all of the diverse and profound implications that come with that), rather than channel, is now the most important concept when it comes to communication thinking.
We are changing the way the clients, colleagues and the industry think about media businesses.
Our
purpose
Our
proposition
We are the MEDIA EXPERIENCE (MX) DESIGN agency.
This means THREE practical differences:
BUILT ON THE POWER OF AND
For too long agencies have been 'or' - brand OR performance, art OR science, on OR offline, media OR creative. We blend all these disciplines and have built our business around an innate ability to traverse every aspect of the modern communication experience: creating a modern OS for ambitious brands
HUMAN-CENTRIC
We respect media as a creative, cultural force, not simply an inert, tradable commodity. We don’t rely solely on industry standards that presume behaviour based on 'consumption' - we explore and push qualitative methods to truly understand how people really experience media
DATA AT ‘BOTH ENDS’
We have data at 'both ends' of our business. We use big data to feed our strategic planning and consultancy work, taking the guesswork and presumption out of planning, and at the same time we're pioneering advanced AI / data-led approaches to biddable and buying to make client investments both more effective and more efficient
Our clients
Media Experience (MX) Design
Creative Comms Strategy
End-to-end, line-by-line media buying across all channels, managed and delivered in-house
Brand Strategy & Architecture
Partnerships
Start-Up & DTC Accelerator Support / Fundraising
Data Strategy & Planning
Full-Stack Digital Support: SEO, PPC, Social, Programmatic, Ecommerce, Consultancy, CRO, UX, In-Housing
Services
Contact us
Clients Want to understand how MX Design thinking can revolutionise your marketing approach? Reach out to us for a natter and we'd be delighted to discuss your business challenges.
Careers We're actively looking for talented disruptors in the AI/Machine Learning, Digital, Data Science, Quant Analytics, Biddable, Creative Strategy and Account Leadership spaces. Get in touch to have a chat about what we're doing, why we're different and where we might go together.
The Bike Shed
93 Newman Street
W1T 3EZ London