Blade, our specialised unit that redefines traditional performance marketing.
We respect individuals as people and treat media as a creative, cultural force. We don’t rely solely on industry standards, claimed observed ‘insight’, and lazy planning. We pioneer qual and data techniques to understand how and why people really experience media today.
Unlike most companies, we use it at ‘both ends’, using big data to feed our up-steam strategy alongside using our data engineers to automate and smarten biddable and buying processes.
We reject the idea of linear customer journey in favour of messy real world experiences.
