Question 1

1. We see people as people over ‘users. A Community, not a commodity.

Accepted Answer

We respect individuals as people and treat media as a creative, cultural force. We don’t rely solely on industry standards, claimed observed ‘insight’, and lazy planning. We pioneer qual and data techniques to understand how and why people really experience media today.

Question 2

2. We believe in data at both ends; Data smarts run through our business like a stick of rock.

Accepted Answer

Unlike most companies, we use it at ‘both ends’, using big data to feed our up-steam strategy alongside using our data engineers to automate and smarten biddable and buying processes.

Question 3

3. We are naturally brand x performance.

Accepted Answer

We reject the idea of linear customer journey in favour of messy real world experiences.
Creatively AND data-driven.

Performance Consultancy

MEET

BLADE

1. We see people as people over ‘users. A Community, not a commodity.

2. We believe in data at both ends; Data smarts run through our business like a stick of rock.

3. We are naturally brand x performance.

BLADE: REDEFINING PERFORMANCE FOR THESE BRANDS

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